The millionth Vespa

In the year 1956, on 28^th April, Vespa not only celebrated its first 10 years, but also the millionth model to come off the Pontedera assembly line. After an uncertain start, Vespa has become, in just a few years, the protagonist of unprecedented success, known and appreciated all over the world.

A truly sensational fact if you consider that the celebrations for the 500,000 Vespa were celebrated on 29^th October 1953: in fact, only seven years went by to reach the first half million Vespa and only two and a half years to conquer the second half million.

To celebrate the great result, Italian and foreign authorities were invited to Pontedera, as well as hundreds of journalists from all over the world and dozens of agents from Italy and abroad. Piaggio issued a commemorative postage stamp and the Italian Post Office granted a special cancellation for letters departing from the postal plant office.

On that occasion Enrico Piaggio declared:

"The millionth Vespa is the concrete demonstration of its strength and does not constitute the conquest of a final result but marks the achievement of a stage in the program".