Stories
The world's best-selling scooter
Everywhere: Vespa!
The Vespa story has been one of global success from its earliest years, crossing oceans and breaking down barriers...
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Go Vespa!
A community on the move
The Vespa legend began and grew with the sale of the first models. So much so that, as early as 1946, many people wanted to associate themselves with the name. Thus Vespa Clubs were founded...
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Nothing is impossible on a Vespa
The Piaggio Acrobatic Team
Piaggio Acrobatic Team was born in 1952 from an idea by Vittorio Casini, in order to demonstrate Vespa reliability and handling. Made up of...
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Vespistes
First women meeting's in Stresa (1949)
On 25 September 1949, the first women's meeting organized by the newborn Vespa Club of Italy was held in Stresa. Two hundred “Vespistes”...
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Vespizzatevi
75 years of successes and restarts
What does “Let’s Vespa” mean today? It’s the call to reclaim our freedom and ability to be able to move around independently...
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Roberto Patrignani
From Milan to Tokyo On a Vespa
Roberto Patrignani (1935-2008) began racing motorcycles and writing about them at the same time. As a racer, he took part...
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Happy Birthday Moto Guzzi!
Today Moto Guzzi is 100 years old.
The historic motorcycle brand from Mandello del Lario has been part of the Piaggio Group since 2004.
Our Museum exhibits...
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Museo Piaggio
Stories of engines, design and passion
The Piaggio Museum was opened in March 2000 in the building that formerly housed the tooling workshop, one of the oldest and most fascinating structures in the Pontedera industrial complex, where the company launched production in the early 1920s. The Museum was founded in order to safeguard and enhance the historical and technological heritage of one of the oldest Italian companies, and its goal is to reconstruct the history of Piaggio and the country as a whole by taking a journey back in time through Italian history, retracing changes in the economy, in traditions and habits and in industrial development through the exhibition of its most famous and iconic products, supported by the wealth of documentation preserved in the Historical Archive.