Stories
Vespizzatevi
75 years of successes and restarts
What does “Let’s Vespa” mean today? It’s the call to reclaim our freedom and ability to be able to move around independently...
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Happy Birthday Moto Guzzi!
Today Moto Guzzi is 100 years old.
The historic motorcycle brand from Mandello del Lario has been part of the Piaggio Group since 2004.
Our Museum exhibits...
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Vespa signed by Dalì
World's most valuable Vespa
In the summer of 1962, the vehicle that has since become probably the world’s most valuable Vespa...
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Vespa on display
Tricks for shops and fairs
Always an innovator in communication, since the early 1950s Vespa has been the star of many original and eye-catching exhibits...
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Vespizzatevi
75 years of successes and restarts
From 23 April to 30 September 2021
Happy Birthday Vespa!
From today you can visit the exhibition Vespizzatevi – 75 years of successes and restarts with the virtual tour by clicking on the button ""Exhibition virtual tour". Enjoy it!
Museo Piaggio
Stories of engines, design and passion
The Piaggio Museum was opened in March 2000 in the building that formerly housed the tooling workshop, one of the oldest and most fascinating structures in the Pontedera industrial complex, where the company launched production in the early 1920s. The Museum was founded in order to safeguard and enhance the historical and technological heritage of one of the oldest Italian companies, and its goal is to reconstruct the history of Piaggio and the country as a whole by taking a journey back in time through Italian history, retracing changes in the economy, in traditions and habits and in industrial development through the exhibition of its most famous and iconic products, supported by the wealth of documentation preserved in the Historical Archive.