News
The Vespa Sean Wotherspoon has arrived at the Piaggio Museum!
Vespa Primavera 125 – Sean Wotherspoon (2019)
This contemporary Vespa on display at the Piaggio Museum is through and through the embodiment of a young style on wheels...
Stories
THE CIAO
Story of a word
In 1978, in one of his most beautiful songs, Vasco Rossi wondered what the word CIAO (HELLO) really meant.
Etymologically, it derives from the word slave: a few centuries ago, to greet someone, you would say "I'm your servant" or "your slave"; the first traces of the word CIAO, however, date back to around...
Museo Piaggio
Stories of engines, design and passion
The Piaggio Museum was opened in March 2000 in the building that formerly housed the tooling workshop, one of the oldest and most fascinating structures in the Pontedera industrial complex, where the company launched production in the early 1920s. The Museum was founded in order to safeguard and enhance the historical and technological heritage of one of the oldest Italian companies, and its goal is to reconstruct the history of Piaggio and the country as a whole by taking a journey back in time through Italian history, retracing changes in the economy, in traditions and habits and in industrial development through the exhibition of its most famous and iconic products, supported by the wealth of documentation preserved in the Historical Archive.