The golden sand, the horizon stretching as far as the eye can see, a seaside resort with its wooden cabins, deckchairs, and umbrellas. A perfect summer retreat. A holiday filled with sunshine, laughter, and music; rest and relaxation. A game of beach paddle, a swim in the open sea, an aperitif at sunset, a bonfire under the stars.
A ride to the beach with friends, each on their own Vespa.

Inspired by an iconic 1982 advertising campaign – the brilliant creation of Gilberto Filippetti, Pico Tamburini, and Tam Fagiuoli (Leader Agency) – and enriched by in-depth iconographic research in the Piaggio Historical Archive, this exhibition offers an immersive experience into the timeless bond between Vespa and the sea, two perfect symbols of freedom, adventure, and beauty.

Let the images and sounds on display carry you away; make room for your emotions, memories, and dreams.

Let’s set off together… on holiday with Vespa!