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Informative legali

Privacy Policy

pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 (“GDPR”)

Piaggio & C. S.p.A. applies particular commitment and care in processing the information referring to you in accordance with applicable privacy regulations.

Please read this Privacy Policy carefully in order to be fully informed about our data protection policy.

A. Who processes your personal data?

Piaggio & C. S.p.A. , with its registered office at Viale Rinaldo Piaggio, 25, 56025, Pontedera (PI), Italy (“we” or the “Data Controller”) is the company that collects and processes your personal data as Data Controller. in qualità di Titolare del trattamento.

B. Who is our DPO?

The Data Controller has appointed a Piaggio Group Data Protection Officer (“Group DPO”) pursuant to Article 37 of the GDPR);

You may, at any time, contact the Group DPO to request information in relation to the processing of your personal data at the following addresses:

Data Protection Officer
Viale Piaggio, 25
56025 PONTEDERA (PI)

E-mail: dpo@piaggio.com
Fax: +39 0587272961
Tel: +39 0587272495

C. What data do we process?

Depending on the cases and within the limits of the purposes referred to under letter D), the Data Controller processes the following categories of personal data:

  • personal data (e.g. name, surname, place and date of birth, tax code);
  • contact details (e.g. address, telephone number, e-mail);

Finally, we inform you that, through our website (or “Website”) and only with your consent, the Data Controller may process geolocation data useful to provide the services offered online and requested by you. Your consent will be requested via the pop-up system..

D. Why are we processing your personal data?

  1. Provision of services and online sale of products

    The data provided when filling in the forms on the Website will be processed to allow the provision of services, offered in each instance, such as:

    • to accept your request to participate in our Community and to subscribe to our Newsletter;
    • to accept your request of booking guided visit of the Museum and of educational activities;
    • to make an appointment to access to the Historical Archive for research works.
  2. Compliance with legal obligations

    Your personal data may be processed in order to comply with the legal obligations to which the Data Controller is subject (e.g. tax, accounting, anti-money laundering) and following the instructions given by Authorities and Control Bodies to the Data Controller.

    The legal basis for this processing purpose is the need to comply with legal obligations to which the Data Controller is subject; it would not be possible for the Data Controller to fulfill its legal obligations without using your personal data.

  3. Statistical Surveys

    We will use your personal data to carry out internal statistical surveys as part of the Piaggio Museum organizational and cultural activities. The statistical surveys carried out will be used only for internal reporting purposes, in the interest of the Data Controller to improve its services and to implement a more effective management of its customer portfolio and its operations; such statistical surveys are not, in any case, aimed at carrying out operations and activities directly towards customers (e.g. marketing campaigns).

    The legal basis for this processing purpose is the need to protect a legitimate interest of the Data Controller; the protection of this legitimate interest would not be possible without using your personal data.

  4. Defense of the rights of the Data Controller

    We will use your personal data to defend our rights in and out of court in the event of contractual or non-contractual breaches to the detriment of the Data Controller, for example to take possible actions for the recovery of the debt, if this should become necessary due to the non-payment of the sums provided for in the contract within the agreed deadlines.

    The legal basis for this processing purpose is the need to protect a legitimate interest of the Data Controller; the protection of this legitimate interest would not be possible without using your personal data.

  5. Communications on services similar to those requested

    The Data Controller may send you, exclusively through the e-mail address provided by you, promotions and offers on services that may be of interest to you and similar to those you have already purchased (so-called Soft Spam). We believe, in fact, that it might be of interest to you to receive advantageous offers relating to services for which you have shown interest in the past, as it is of interest to the business needs of the Data Controller to advertise products similar to those purchased by you. Contacts for this purpose will be made only by e-mail, and you will in any case be guaranteed the possibility of deciding at any time not to receive such communications.

    The legal basis for this processing purpose is the need to protect a legitimate interest of the Data Controller; the protection of this legitimate interest would not be possible without using your personal data.

E. What data is required?

Failure to provide the data processed for the purposes referred to in letter D) no. 1., 2., 3., will make it impossible to use our services.

F. Who are your data communicated to?

Your personal data may come to the knowledge, within the limits of their respective remits, of employees, posted or administered workers and collaborators of the Data Controller who will act as persons authorised to process them in accordance with Article 29 of the GDPR.

Your personal data will not be disclosed.

G. How do we process your data?

We will process your personal data with correctness, lawfulness and in compliance with all the principles set out in Article 5 of GDPR, with and without the use of electronic tools.
The activities of analysis of your tastes and preferences which, with your consent, may be carried out for profiling purposes, will always involve human intervention and will never take place in an exclusively automated manner.

The security and confidentiality of your personal data will be guaranteed by taking appropriate measures to prevent, among other things, disclosure, unauthorised access, alteration and loss of information processed.

H. How long do we keep your data?

Your personal data will be kept exclusively for the time necessary to satisfy your request, to fulfil the legal obligations to which the Owner is subject and in any case for what is strictly necessary to pursue the purposes for which they were collected in accordance with letter D. above, as well as the following summary table:

Type of personal data Purpose of the processing Maximum period of retention
Email address Soft Spam 24 months from the collection of the data.
  • Geolocation data collected on the website
  • Data collected through the Form on the website
  • Personal details;
  • Contact details;
  • Your image
 (i) Provision of Online Services
(ii) For responding to unsolicited requests (e.g. download brochure) 		(i) Until the requested service is completed.
(ii) 12 months from collection of the data.

We inform you that, in case of revocation of your consent and, in any case, on the expiry of the above mentioned terms, we will delete or anonymise from our archives all the information referring to you.

I. What are your rights?

By simply communicating the references indicated in letter B), you can exercise your rights under Articles 15 to 22 of GDPR.
In particular, you may ask the Data Controller to access the data concerning you, to modify and/or delete them, as well as to limit the processing in the cases referred to in Article 18 of the GDPR.
In the manner specified in Article 21 of the GDPR, you may, at any time, object to the processing of your personal data and receive the information referring to you and/or have it transmitted to another Data Controller.

We remind you, moreover, that any consent given will always be revocable as easily as it was granted.

The Data Controller will, without undue delay and, in any case, at the latest within one month from the exercise of the right, provide you with all the information requested and/or communicate the actions taken in order to satisfy your request.

Exclusively in the event of manifestly unfounded or excessive requests, as well as due to their repetitiveness, the Data Controller may charge you a reasonable expense contribution or deny the satisfaction of your request.

Finally, we inform you that if you exercise any of the above rights, you may be asked to provide certain information necessary to confirm your identity.

J. Who can you contact in order to lodge a complaint?

If, for example, you believe that our processing breaches the provisions of the GDPR, you may complain to the Data Protection Authority (https://www.garanteprivacy.it/home/modulistica-e-servizi-online/reclamo) or to the Office for Data Protection of the Member State where you habitually reside, work or the place where the alleged breach has occurred.

K. Updating

Also taking into account possible updates of the regulations regarding the processing of personal data, this Privacy Policy may be modified and/or updated by the Data Controller at any time.
The changes made, if relevant, will be notified to you by e-mail and will in any case be binding from the moment of their communication or from the publication of the revised Privacy Policy on the Website and on the websites of the Subsidiaries.
In order to always remain informed about how your personal information will be processed, all you need to do is access the Privacy section of the Website and the websites of companies belonging to the Piaggio Group.

Your consent

Brief policy

Piaggio & C. S.p.A., in its capacity as Data Controller, will process your personal data collected on its websites using the appropriate online form in order to provide you with the services you have requested, as detailed in our Privacy Policy in accordance with Articles 13 and 14 of the GDPR. The data collected will be stored in line with the most advanced levels of security and protection and for the time required by applicable legislation and identified in the Privacy Policy. You may, at any time and in accordance with Articles 15 et seq. of the GDPR, access the personal data being processed and exercise the other rights provided by the GDPR.

To obtain more information on how Piaggio & C. S.p.A. processes your personal data collected on its websites in order to provide you with the online services you have requested, please see our Informativa Privacy.

With reference to the data collected through the online form, please do not enter any data in the free text screen regarding your state of health or otherwise sensitive or particular information pursuant to Article 9 of the GDPR. Should this occur accidentally, we inform you that Piaggio & C. S.p.A. will immediately cancel the same.

With reference to the processing of my personal data for marketing purposes and the sending of advertising material, including customised advertising material, relating to products, services, initiatives and events, for the conducting of market research and customer satisfaction surveys by Piaggio & C. S.p.A., appointed as Data Processors for this purpose (letter D), no. 8 of the Privacy Policy), I hereby agree for processing my personal data.

With reference to the processing of my personal data for the sending of offers in line with my preferences, habits, tastes and needs by Piaggio & C. S.p.A., appointed as Data Processors (letter D), no. 9. of the Privacy Policy), I hereby agree for processing my personal data.

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