• The Piaggio Museum was inaugurated in March 2000 in the tooling department of the ancient factory, one of the oldest and most evocative units of the Pontedera factory complex, where the company transferred its production in the early ‘20s.

    The Museum was created to preserve and highlight the value and the historic legacy of one of the oldest Italian companies, and focuses on the reconstruction of Piaggio activities in the area; exhibiting the most representative and famous products and giving access to the rich documentation of the Piaggio Historical Archive, the museum traces a long period of Italian history, a history made of economic transformations, alongside industrial and social development.

    Entirely renovated in 2018, after 18 years of activity and more than 600.000 visitors, the Piaggio Museum has a surface area of 5.000 m², with more than 250 pieces exhibited. It has become today the largest and most comprehensive Italian museum dedicated to two wheels, including many unique examples that do not just tell of the history of the Piaggio Group and its brands, but also trace the history of a country’s mobility and industrial and social development, since the Piaggio story spans the entire history of transport: ships, trains, aeroplanes, cars, scooters and motorcycles have been born out of the parent company and its brands. As such, the Museum is the only one in Italy able to trace the history of a such a highly technological and innovative industry, the evolution of which has marked the history of Italy and Europe.

    The Museum halls contain fundamental testaments to Piaggio pre-war aeronautical and rail production, the rich and admired Vespa collection, the Piaggio three and four wheels collection (Ape, Porter, mopeds) and numerous pieces belonging to the motorcycle and sport history of the Group brands: Aprilia, Gilera and Moto Guzzi, which all together boast the brilliant result of 104 world titles in various competitions, from Supermoto to MotoGP, from Trial to SBK.

    Alongside the exhibition space dedicated to permanent collections, the Piaggio Museum also dedicates 340 m² to temporary exhibitions, allowing the museum to continuously vary its cultural offer, spanning fields from art to technology, and from scientific disclosure to fashion. Over the years, these spaces have hosted exhibitions, events and works by extraordinary artists such as Dalì, Picasso and, among the Italians, Burri, Nomellini, Viani, Pellizza da Volpedo, Fattori, Modigliani, Carrà, Signorini, Soffici, Spreafico, Nespolo and other major players in the world of modern and contemporary art.

    In 2003, the Piaggio Museum and the Historic Archive were awarded Best Museum and Best Business Archive in Italy, during the 2003 Business and Culture Prize-giving.


    Tuesday – Saturday: 10.00 a.m. – 6.00 p.m.
    Sunday: (the second and the fourth Sunday of the month) 10.00 a.m. – 6.00 p.m.
    Monday: Closed

    In JULY and AUGUST the Museum will be open every Sunday from 10.00 a.m. to 6.00 p.m.


    Extraordinary openings:

    2020 – New Year’s day (1st January: open from 11:00 a.m to 6:00 p.m);  Easter Monday (13rd April); Liberation Day (25th April); Labor day (1st May);
    Rebublic Day (2nd June); Assumption Day (15th August); Saint Faustino Day (the second Thursday of October); All Saints’ Day (1st November); Immaculate Conception (8th December); Santo Stefano (26th December); San Silvestro (31st December: open from 10:00 a.m to 1:00 p.m)


    OPENING HOURS Bookshop

    Tuesday – Saturday: 10.00 a.m. – 5.30 p.m.
    Sunday (the second and the fourth Sunday of the month): 10.00 a.m. – 5.30 p.m.
    Monday: Closed
    In JULY and AUGUST the Museum will be open every Sunday from 10.00 a.m. to 6.00 p.m.



  • 1943
    Towards the end of the Second World War, Enrico Piaggio was driven to start up production again by the idea of offering the widest possible market a low-cost product....
  • 1947
    This first fabulous race Vespa was conceived for participation in various circuit races. With it, Piaggio dealers could enter their participation in speed contests. The Vespa in fact took...
  • 1962
    In the summer of 1962, the vehicle that has since become probably the world’s most valuable Vespa carried two Madrid University students, Santiago Guillen and Antonio Veciana, on a...
  • 1909
    This was the first motorcycle built in 1909by Giuseppe Gilera; it marked the birth of the Gilera legend. The first single-cylinder machines built by Giuseppe Gilera borrowed their general...
  • 1931
    Corradino d’Ascanio’s collaboration with Piaggio began in 1931, on the development of a new mechanical component that would revolutionise aviation history. On the variable-pitch propeller, the pitch of the...
  • 1971
    In October 1971, Gigi Crosa, a 24-year-old student from Genoa, decided to attempt the difficult challenge of riding to the summit of Mount Kilimanjaro, 5,895 metres. Gigi had always...
  • 1991
    In 1991, the Grand Prix Aprilia changed its name to the initials RS/V: the motorbike was heavily modified compared to that of the previous season in terms of carburetors,...