Museum

  • The Piaggio Museum was opened in March 2000 in the building that formerly housed the tooling workshop, one of the oldest and most fascinating structures in the Pontedera industrial complex, where the company launched production in the early 1920s. The Museum was founded in order to safeguard and enhance the historical and technological heritage of one of the oldest Italian companies, and its goal is to reconstruct the history of Piaggio and the country as a whole by taking a journey back in time through Italian history, retracing changes in the economy, in traditions and habits and in industrial development through the exhibition of its most famous and iconic products, supported by the wealth of documentation preserved in the Historical Archive.
    The Piaggio Museum was renovated and expanded in 2018, and now spans 5,000 square metres, with more than 250 exhibits of considerable historical and technological interest; it is the largest and most comprehensive museum dedicated to two-wheeler vehicles in Italy. The permanent collections include unique specimens that not only tell the story of the Piaggio Group and its brands, but also enable visitors to the museum to step back in time, through the history of mobility and industrial and social development in Italy. Indeed, Piaggio’s historical memory is interwoven with the entire history of transport; over the years, the parent company and its brands have been behind the creation of ships, trains, aeroplanes, cars, scooters, motorcycles, marine engines and tractors. The Piaggio Museum is the only establishment in Italy that retraces the history of a sector characterised by hi-tech, innovative solutions, the evolution of which has marked the history of Europe.

    The rooms of the museum house a number of precious examples of pre-war railway and aeronautical creations, along with the rich and much-admired Vespa collection, the collection of Piaggio two-, three- and four-wheeled vehicles (including the Ciao and other mopeds, the Ape and the Porter), some examples of Piaggio’s products for other sectors (the Moscone outboard motor, the Hidrojet engine, gardening tractors) and the extraordinary collection of products connected with the Group’s motorcycle and sporting history: Aprilia, Gilera and Moto Guzzi, which together boast an amazing 104 World Titles in the various specialist areas of motorcycle racing, from the Supermoto Championship to the MotoGP, and from Trial to SBK.

    Alongside the space dedicated to the permanent collections, the Piaggio Museum is also home to two large rooms dedicated to temporary exhibitions; these enable the cultural experience offered by the museum to be varied constantly, covering anything from art and fashion to science and technology.

    The museum building also houses a magnificent auditorium , in which conferences, congresses, concerts and theatrical performances are held, along with a permanent art gallery dedicated to the Vespa.

    The Piaggio Museum and the Piaggio Historical Archive were awarded Best Museum and Best Company Archive in Italy in the 2003 edition of the “Premio Impresa e Cultura” (Business and Culture Prize) awards. Other awards received by the museum include the Corporate Art Award from the Luiss Business School in 2016, as well as the entry into the Trip Advisor Hall of Fame in 2019, in recognition of the fact that the museum had received the Certificate of Excellence for five years running.

    In its 20 years of existence, the Piaggio Museum has welcomed more than 700,000 visitors, with the highest annual figure of 80,000 reached in 2019. It has also hosted 80 exhibitions and hundreds of congresses and conventions, published more than 20 scientific and economic history books, and organised dozens of events designed to foster creativity in young people every year.


    MUSEUM OPENING

    Tuesday to Saturday: every week of the year
    Sunday: the second and fourth Sunday of the month, and every Sunday in July and August
    Monday: Closed

     

    SPECIAL OPENINGS 2020

    1st January – New Year’s Day  

    13 April – Easter Monday

    25 April – Italian Liberation Day

    1 May – Labour Day

    2 June– Italian Republic Day

    15 August – Ferragosto national holiday

    8 October – St. Faustinus (Patron Saint of Pontedera)

    1 November – All Saints’ Day

    8 December – Immaculate Conception Day

    26 December – St. Steven’s Day/ Boxing Day

    31 December – Saint Sylvester’s Day/ New Year’s Eve

     

    MUSEUM OPENING HOURS

    Tuesday to Saturday: 10.00 am to 6.00 pm on all normal or special opening days, with the following exceptions:

    • 31 December – Saint Sylvester’s Day/ New Year’s Eve – Closes at 1.00 pm;
    • 1 January – New Year’s Day – Opens at 11.00 am

     

     

    BOOKSHOP OPENING HOURS

    Tuesday to Saturday: 10.00 am to 5.30 pm on all normal or special opening days, with the following exceptions:

    • 31 December – Saint Sylvester’s Day/ New Year’s Eve – Closes at 1.00 pm;
    • 1 January – New Year’s Day – Opens at 11.00 am

Collections

  • 1943
    Towards the end of the Second World War, Enrico Piaggio was driven to start up production again by the idea of offering the widest possible market a low-cost product....
  • 1947
    This first fabulous race Vespa was conceived for participation in various circuit races. With it, Piaggio dealers could enter their participation in speed contests. The Vespa in fact took...
  • 1962
    In the summer of 1962, the vehicle that has since become probably the world’s most valuable Vespa carried two Madrid University students, Santiago Guillen and Antonio Veciana, on a...
  • 1909
    This was the first motorcycle built in 1909by Giuseppe Gilera; it marked the birth of the Gilera legend. The first single-cylinder machines built by Giuseppe Gilera borrowed their general...
  • 1931
    Corradino d’Ascanio’s collaboration with Piaggio began in 1931, on the development of a new mechanical component that would revolutionise aviation history. On the variable-pitch propeller, the pitch of the...
  • 1971
    In October 1971, Gigi Crosa, a 24-year-old student from Genoa, decided to attempt the difficult challenge of riding to the summit of Mount Kilimanjaro, 5,895 metres. Gigi had always...
  • 1991
    In 1991, the Grand Prix Aprilia changed its name to the initials RS/V: the motorbike was heavily modified compared to that of the previous season in terms of carburetors,...