Guided tours

Timetables, costs and reservation

You may choose to visit the Museum on your own, perhaps with the help of the Museum app (which you can download even before your arrival) or following our brand new Virtual Tour. You can book your guided tour, in Italian or English, to avail yourself of the service of an expert guide who will tell you the story of a great Italian company, born over 135 years ago and owner of some of the most important brands in the motorcycle world: Vespa, Piaggio, Aprilia, Moto Guzzi and Gilera.

The official guide, a member of the Piaggio Museum staff, will tell you curiosities and technical details, will explain the history of communication for unique and fascinating brands like Vespa, will show you videos and advertising material, will give you access to the touchscreens through which documents and images from the Piaggio Historical Archive can be retrieved. The Piaggio Museum staff will also introduce you to the new hologram of the inventor of the Vespa, Corradino d’Ascanio who will speak to you with the voice and likeness of the actor Roberto Ciufoli who recently interpreted the inventor for the RAI fiction Enrico Piaggio - An Italian dream.

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Archive Photogallery

A historical survey of the Piaggio Company through documents and pictures, on a path that winds its way through almost seventy years of Italian history. The visit is intended to provide a lively and full profile of the different production sectors of the Company from 1884 until the Second World War, from ship fitting to the railway sector, to significant aircraft manufacturing, including the best known and beloved Piaggio products, the Vespa, in a broader context of outstanding entrepreneurial creativity and intuition that is still lasting in time.

Exposition hall

The halls contain the rich and admired Vespa collection, the Piaggio three and four wheels collection (Ape, Porter, mopeds) and numerous pieces belonging to the motorcycle and sport history of the Group brands: Aprilia, Gilera and Moto Guzzi. The visit describes the technical and design evolution of the vehicles on show, offering a path full of anecdotes and unpublished information.

The tours take place only by appointment from Tuesday to Saturday, from 10a.m to 6 p.m. First visit in the morning at 10 a.m, last at 11.30 a.m, first visit in the afternoon at 2.30 p.m, last at 4.00 p.m. No guided tours on Sundays and special openings.

Guided tour of the Museum and of the Historical Archive with in-depth technical analysis

In addition to the standard tour, we offer a technical in-depth analysis, which is especially usefull for secondary technical schools.


30 euro for groups from 1 to 10 people + 3 euro each for group with more than 10 people

20 euro for groups from 1 to 10 students + 2 euro each for group with more than 10 students

Visits can be paid directly to the Museum (cards or cash) or by advanced payment by bank transfer to: Piaggio & Co. S.p.a. IBAN:IT50E0103071132000000267682

Book your visit

Guided tours are carried out by reservation only, Tuesday to Saturday, from 10:00 to 18:00. First visit in the morning at 10:00, last at 11:30; first visit in the afternoon at 2:30 pm, last visit at 4:00 pm.

On Sundays and on extraordinary openings there are no guided tours.

You can book your visit by filling in the form you find below. Your reservation will be effective when you receive the e-mail confirmation that the museum staff will send you in a short time.

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